Your work is good.
Your site should show it.
For builders, construction firms, carpenters, painters, installers and landscapers. In this trade work comes by word of mouth and from Google, and in both cases someone checks your site afterwards. What they see there decides whether they call or click on to the next one.
What goes wrong on building trade sites.
No photos of your own work
Stock photos of a house you never built. While your own projects are the only thing that convinces a client.
Invisible in your own region
Someone searches for 'builder' plus the town name and you are not there, while you are working two streets away.
Enquiries without information
A form with only a name and a message. Then three calls before you know whether it is a dormer or an extension.
Unreadable on site
Your clients and your fitters look at a phone, often on a weak signal. A site that takes five seconds to load does not get looked at.
No tradespeople to be found
Vacancies sit on a third-party site or nowhere. While a carpenter googling your company first wants to see what kind of work you do.
Nobody can change anything
Putting a new project on the site means emailing someone you never speak to. So work from 2021 is still up there.
What a site like this looks like.
Projects as proof, not as decoration
Per project: what it was, what the problem was and what you did. With your own before and after photos. That is what a client goes on, and at the same time what makes you findable in Google.
A form that actually asks
Type of job, location, preferred period and the option to attach photos. Before the first call you know whether it fits, and you save yourself a drive.
Service area and vacancies included
The towns you work in named explicitly, so you get found for 'builder' plus town name. And a vacancies page, because in this trade finding staff is as necessary as finding clients.
Keeping it current without hassle
Adding a new project you do yourself from your phone: photos in, three lines of text, done. Without me and without a day of training.
- ✓Project pages with your own work
- ✓An enquiry form that asks about the job
- ✓Findable per town in your service area
- ✓A vacancies page for tradespeople
- ✓Fast on mobile, even on a weak signal
- ✓Maintainable from your own phone
The price depends on the number of pages and whether a project archive or vacancies section is part of it. After the first call you get a cost indication, and within 24 hours a proposal with scope and planning.
Which companies this works for
The setup is the same for anyone working on site with a crew and winning work on craftsmanship: you show what you have made, you make clear which area you work in and you make enquiring easy. What differs is the emphasis per trade.
Builders and construction firms
Renovations, extensions, new build. Larger projects with a long decision time, where references and photos of earlier work carry the most weight.
Carpenters and interior builders
Bespoke work you have to see to understand. Here imagery counts most, plus a clear story about how a job runs.
Painters, plasterers and roofers
Shorter jobs, more enquiries. The form and the speed of your reply decide whether you get the work.
Installers and landscapers
Work with maintenance attached. Then a page per service and a clear service area matters more than an extensive portfolio.
Getting found in your service area
People looking for a builder almost always search with a town name attached. That is good news, because those searches face far less competition than the national terms. The condition is that those towns appear literally on your site, in the text and not only in a map at the bottom.
What helps is a project page per job with the location in it: 'extension in Boskoop' is a page that can rank, 'references' is not. That way every finished project extends your findability, without you having to keep a blog.
- ✓Town names in the copy, not just on a map
- ✓Project pages with the location in them
- ✓Business details identical to your Google profile
- ✓Fast on mobile, even on mobile data
Your site recruits as well
In construction, finding staff is often harder than finding work. A carpenter answering a vacancy looks at your site first: what kind of work do they do, what does the crew look like, and is this a company I want to stand with.
A vacancies page with photos of the real work and a short form therefore delivers more than an advert pointing at a generic email address. You usually have the imagery already.
What it costs and how it runs
Fixed project price, known up front, no reconciliation afterwards. What drives the price and how the track runs is on website development; the pricing itself on pricing.
If you work in the Alphen aan den Rijn or Lansingerland area, I come by. Further away the first conversation runs over video and nothing else changes.
Building and installation in the real world
I only have photos on my phone. Is that enough?
Can I add projects myself?
What does a website for a construction company cost?
Can the site connect to my estimating or planning software?
I also need people. Can that go on it?
How soon am I online?
Tell me what you
want to build.
A half-hour call. You get an honest answer about what it costs, how long it takes and whether building it is smart at all.