AI on your website that answers
from your own content.
For companies whose visitors keep asking the same questions while the answer is already somewhere on the site. I build AI into your website: an assistant that answers from your own pages, products and data, shows its source and hands over to a person as soon as it does not know. Not a third-party widget sitting on top.
Why visitors leave before they ask anything.
The answer is there, nobody finds it
Delivery time, terms or sizing are on page four. Visitors search twice and then call, or leave.
The same questions in the inbox
Every week the same ten questions by email and phone. Answering them costs hours and the answer is the same every time.
A search bar that matches words
Someone types 'raincoat' and finds nothing because the product is called 'waterproof jacket'. The visitor concludes you do not sell it.
A chatbot that just says things
A standard widget naming prices and delivery times that are based on nothing. That costs more trust than no chat at all.
Enquiries missing half the information
A contact form saying 'please send a quote'. Then three emails back and forth before you know what someone needs.
Nobody is there after hours
Most visitors come in the evening. Anyone with a question then waits until tomorrow or looks elsewhere.
From separate pages to a site that answers.
Decide what it may talk about
Which pages, products and documents are the source, and what it stays away from. Prices and stock come from your data, never from the model.
Connect it to your content
The assistant searches your own texts and product data and answers only with what it finds there, with a link to the page it came from.
A way out to a person
If it does not know, it says so and passes the question to your form or inbox, including what the visitor already told it.
Measure and cap
A daily limit on usage, protection against abuse and an overview of the questions it could not answer. That last one is your list of missing content.
What AI can do on a website
AI in a website is more than a chat window in the bottom right corner. The applications that work have one thing in common: they use what is already on your site and in your systems, and they shorten the way to an answer.
Answering questions
Delivery time, terms, service area, how something works. The answer comes from your own pages and links to where it says so.
Search by meaning
A search that understands what someone means instead of which word they typed, across products, articles and documents.
Preparing enquiries
The visitor says in plain language what they are looking for, and you get an enquiry with the details you need to quote.
Helping to choose
In a webshop or catalogue: ask a few questions and end up at the products that fit, with the real price and stock.
What it should not do
An assistant on a public website speaks for your company to everyone who passes by. So what it may not do matters at least as much as what it can.
The rules are the same as for an assistant in business software: no answer without a source, calculation through a calculation function, and an on-off switch for the whole thing. How that is put together technically is on AI assistant in your own software.
- No made-up prices or delivery times
- No commitments on behalf of your company
- Answers only from designated sources
- Saying when it does not know
- No personal data kept without a reason
- One switch to turn it off
What you need to get started
Content that is correct. An assistant makes findable what is there; if nothing is there or it is wrong, that comes first. Often the list of questions clients now ask by email is the best starting point.
If it also needs orders, stock or client data, it belongs behind a login: in a client portal, where each client only gets their own data back. If that data sits in separate packages, the integrations come first.
If your current site is not suited to building something into, it starts at website development. The wider story on AI in your business processes is on AI integration for business.
An assistant inside your own application
Pick a question the way an employee would ask it:
Every answer comes from a tool that fetches your own data, with the permissions of the person asking. Creating and changing never happens by itself.
AI in practice in the real world
Clients rate me 5 stars on average.
“I am extremely happy with the result of my new website for DoubleStreet Australian Cobberdogs, made by Webframer. From first contact, Webframer radiated expertise and creativity.”
“Webframer helped me enormously with the Veldvisuals website. It is not only good to spar with Bas about building the site, but also in the aftercare and whenever changes have to be made. Recommended!”
“Great to work with. Listens carefully to what we want. When we ask for changes, they are made expertly.”
“Really pleasant to work with and short lines of communication!”
“The website looks great!! Definitely recommended!”
“Excellent! Fast service and good contact!”
Translated from the Dutch originals on Google.
I am Bas Voets. Since 2021 I have been building websites, client portals and business software for small and mid-sized companies, from Hazerswoude-Dorp in the Netherlands. From first call to launch you talk to me, not to an account manager.
How do you add AI to a website?
Is a standard chatbot widget not enough?
Can the assistant give wrong answers?
Does it work on a WordPress site or webshop?
What does usage cost per month?
What happens to my visitors' data?
Tell me what you want to build.
A half-hour call. You get an honest answer about what it costs, how long it takes and whether building it is smart at all.